ABOUT

ABOUT

Some of the most meaningful things begin with a simple ritual.

For us, it began with a cup prepared by maman, a comforting saffron drink cherished in Persian homes for generations. More than a drink, it was care without words, comfort after a long day, and a reminder that simple moments often become our most treasured memories.

That moment became the beginning of AVAN.

Inspired by Persian heritage and created for today, AVAN brings timeless traditions into the modern world through exceptional ingredients, thoughtful design, and uncompromising quality.

Our Saffron Elixir is an invitation to slow down, gather, and create new memories around familiar flavours. Shared with loved ones or enjoyed alone, every bottle carries a story woven through time.



Some of the most meaningful things begin with a simple ritual.

For us, it began with a cup prepared by maman, a comforting saffron drink cherished in Persian homes for generations. More than a drink, it was care without words, comfort after a long day, and a reminder that simple moments often become our most treasured memories.

That moment became the beginning of AVAN.

Inspired by Persian heritage and created for today, AVAN brings timeless traditions into the modern world through exceptional ingredients, thoughtful design, and uncompromising quality.

Our Saffron Elixir is an invitation to slow down, gather, and create new memories around familiar flavours. Shared with loved ones or enjoyed alone, every bottle carries a story woven through time.



Some of the most meaningful things begin with a simple ritual.

For us, it began with a cup prepared by maman, a comforting saffron drink cherished in Persian homes for generations. More than a drink, it was care without words, comfort after a long day, and a reminder that simple moments often become our most treasured memories.

That moment became the beginning of AVAN.

Inspired by Persian heritage and created for today, AVAN brings timeless traditions into the modern world through exceptional ingredients, thoughtful design, and uncompromising quality.

Our Saffron Elixir is an invitation to slow down, gather, and create new memories around familiar flavours. Shared with loved ones or enjoyed alone, every bottle carries a story woven through time.



AVAN was born from a friendship shaped by curiosity, shared values, and the belief that meaningful experiences transcend culture.

“I grew up smelling jasmine in Iran; you may have grown up smelling tulips in the Netherlands. Our memories are different, but the essence of what we feel is the same.”

That idea became the heart of AVAN. Though our stories began in different places, they share the same universal moments: the comfort of home, the care of family, and rituals around the table.

AVAN brings those worlds together by celebrating what connects us because the emotions behind our memories speak the same language.



AVAN was born from a friendship shaped by curiosity, shared values, and the belief that meaningful experiences transcend culture.

“I grew up smelling jasmine in Iran; you may have grown up smelling tulips in the Netherlands. Our memories are different, but the essence of what we feel is the same.”

That idea became the heart of AVAN. Though our stories began in different places, they share the same universal moments: the comfort of home, the care of family, and rituals around the table.

AVAN brings those worlds together by celebrating what connects us because the emotions behind our memories speak the same language.



AVAN was born from a friendship shaped by curiosity, shared values, and the belief that meaningful experiences transcend culture.

“I grew up smelling jasmine in Iran; you may have grown up smelling tulips in the Netherlands. Our memories are different, but the essence of what we feel is the same.”

That idea became the heart of AVAN. Though our stories began in different places, they share the same universal moments: the comfort of home, the care of family, and rituals around the table.

AVAN brings those worlds together by celebrating what connects us because the emotions behind our memories speak the same language.



FOUNDERS

FOUNDERS

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